Our marketing activity is primarily focused on supporting our registrars by raising awareness of Nominet and the value of the .uk product.

Current campaigns - Renewals

We are running a campaign specifically focused on raising renewal rates. This campaign is split into two distinct elements:

• raising awareness with registrants to stimulate renewal
  
• supporting registrars with their renewals activity

Raising awareness with registrants

During August and September we will be running a renewals advertising campaign to raise awareness of domain name maintenance and renewals directly with registrants.

Objectives

The objective of the campaign is to raise renewal rates. This will be done by making registrants think about the value of their domain name and making them aware of the renewal cycle and renewal process for .uk domain names. The focus will be to encourage registrants to use their registrar for all aspects of domain name maintenance and renewal.

keepyour.co.uk

All advertising will carry the URL www.keepyour.co.uk. On 11 August this web site will be relaunched as a separate web site rather than being within the Nominet site.

Further information on the keepyour.uk microsite is available here.

Creative

The creative concept for this campaign is focused around maintaining your domain name. There are samples of print adverts and online banners available.

Registrar banners

We have provided some graphics using the campaign creative that you may wish to use on your own web site or in customer communications. The graphics could be used to help navigate customers visiting your site to the appropriate renewals pages within your site. More information and sample buttons are available.

Media schedule

The campaign is covering print and online media through August and September.

Print publications include: business press such as First Voice, Internet press such as .net, and marketing press such as New Media Age (NMA) and Revolution.

Online media includes: The Register, Brand Republic, as well as media targeting SMEs. We will also be advertising using targeted impression based networks such as advertising.com and google.

Renewals toolkit

We support .uk registrars and encourage them to run effective renewal activities directly with their own customers.  We are developing a renewals toolkit for registrars, which will enable registrars to use various templates to produce renewals emails and customer newsletters.

If you have any questions about our renewals campaign please contact us: communications@nominet.org.uk

Registrar campaign resources

Here is some information, templates and best practice guides to help you to plan and run campaigns to recruit new customers and retain your existing customers. The template documents here are not Nominet branded and should be ready for you to make any appropriate changes, using either the word version or the raw text file.